writing/presenting pet peves
ok, so apparently I'm on a roll here for communications advice. I don't think I should be allowed to do this given my background and experience... but whatever, I'll try to keep it short. here goes.
- structure and direction. outline! I think this is the most common thing I see among people my age who write. They just seem to sit down and write. That's it. As if they just move their pencils around on the paper (or press the keys on the keyboard) the right things will just flow right out in the right order and context to make perfect sense to the reader. This applies to powerpoints too, I've seen grad students just sit down, add info to slides sequentially, and come back later wondering why it doesnt fit the time allotment and doesn't convey the intended message. What do I like to tell them? Outline! I personally like to push the outline simply because it forces you to think big picture, and ask yourself in the important questions. What's the point of this paper/presentation? What message(s) do I want the reader/audience to walk away with? How can I best do that? Good writing and presentations don't just naturally flow and spew from the minds of their creaters. Even the best writers and presenters have direction, they may be able to improvise their words from what appears to be nothing, or write an essay from beginning to end with seemingly no direction at all, but that's simply what professionals do. They make things look easy. The truth is, every paper and presentation has a purpose, or direction, whether explicitly outlined or not. Not even the pros and the experts can create a good piece of writing, or make a good presentation without direction. So until you reach that level, make an outline! Or at the very least have a very good sense of your direction, purpose, and the big picture.
- making every word count (good and bad ways to bs) The second thing that bothers me most about some people's writing is the excessive use of filler words. Words that simply do not add any useful information whatsoever to the writing. Now I realize with the word requirements on so many of todays papers and essays really push some people to the point of BS-ing. Now ideally, of course, BS-ing should be avoided at all costs, because it simply is adding filler words, statements, phrases, and whatever you can come up with to make the paper look beefier, longer, with more content. But as they say, quality over quantity. If you can say in one word what it takes others 10 words to say, I think that's an exercise in great efficiency, and should be rewarded as such. I'm not saying to reduce all your writing to its bare bones. I'm just saying, make sure every word counts. This means that every word should add something to the paper, and it simply would not be the same without it. This can be both emotional content such as adding voice, tone, depth, and feeling to the paper; or more scientific content such as facts, numbers, citations, and the simple subject/verb requirements of each sentence. At a certain point, good BS is not BS anymore, it simply becomes good writing. Good BS is knowing how to add words that significantly increase the content, meaning and feeling of a piece, driving it closer to its intended purpose and effect. So become a good writer, and you will naturally be a "good BS-er."
- lack of voice/reading from the script Finally, a point that I more or less touched on in my last entry, be yourself! Too many times people get caught up so much in the rules, they start talking like robots. As Ira Glass says, "Everything is more compelling when you talk like a human being, when you talk like yourself." This fact cannot be more important in creating a great and compelling piece of writing, or a good presentation. If you just be yourself, get comfortable with the things you write or say, people will be comfortable reading it. If you write or read a piece like you're locked in the confines of the "rules", your readers and listeners will feel it as well. There is no better way to be convincing, than to simply be honest. If you're a casual person, talk casually. If you like to be quick and get to the point, then do it. If you like to be elegant and flowery, you can do that too. The rules aren't there to hinder your style and your voice, the rules are there to make your voice stronger, better, more effective than it was before. Let the rules be guidelines to help you improve your own voice, but do not let them take it over. With speaking, this is a little easier to do. I almost never write out my speeches, a detailed outline suffices. As long as you know your content enough to talk about it naturally, then just do it. Have an outline to remind you of what topics you want to cover, and that's it.
